Our organization's unique culture shines through in
everything we do. It's found in our trademark work ethic, our emphasis
on teamwork, and our shared entrepreneurial spirit. You can see it in
the way each of our associates takes ownership of their work by being
accountable for his or her actions. It's present in our approach to
business, and the way we respond to change without reinventing the
wheel. Perhaps the most important example of who we are as a company,
what we do, and what we stand for, is our commitment to ensuring that
each associate receives the training and tools they need to succeed
professionally. The following items are ideals our team members live by,
and are included here to provide further insight into our culture:
• Leadership is Ownership
• Aggressive Competitor
• Cost Effectiveness
• Productivity and Efficiency
• Accountability
• Standardization
• Unconditional Teamwork
• Work Ethic
• Entrepreneurial Balance
• Technology as an Enabler
• Training and Development
• Reward and Recognition
• Partnership Pay
• Support of Local Community
• FUN
Our Vision - To achieve industry leadership in auto retailing.
Our Strategy
• Organic-Operational Excellence
• Growth through Portfolio Enrichment
Our Focus - First and foremost we are a sales organization.
Our Values - Take the High Road.
The Sonic Promise: When you satisfy associates, guests and manufacturers, the result satisfies shareholders.
ASI Associate Satisfaction
+ GSI Guest Satisfaction
+ MSI Manufacturer Satisfaction
= ROI Shareholder Satisfaction
• Leadership is Ownership
• Aggressive Competitor
• Cost Effectiveness
• Productivity and Efficiency
• Accountability
• Standardization
• Unconditional Teamwork
• Work Ethic
• Entrepreneurial Balance
• Technology as an Enabler
• Training and Development
• Reward and Recognition
• Partnership Pay
• Support of Local Community
• FUN